Apple took the wraps off a lot of new devices last week, but one new feature was enough to sway me to spend money on a new iPhone.
So last week, before Apple took the stage in California and announced new stuff, I wasn’t entirely sure I was going to get anything new this year. I’ve slowed down on buying all the technology I can get my hands on, so my upgrade plans are generally more thought out these days. I considered my iPhone 6, my iPad Air 2, and my MacBook Air (which I went back to, after a short stint with the 12-inch MacBook), and I realized that each of those things did their respective jobs just fine.
So why upgrade, right?
Sure, that part of me that just wants the new things is still in there, still itching the surface and continuously threatening to make me pull out my wallet (or iPhone now) and buy something. But I’ve held it off for a long time now, and I didn’t think that anything Apple could announce would sway that decision.
By the time Apple got to the iPhone 6s and iPhone 6s Plus, my heart was still content on the idea that I’d be safe from spending any money until Christmas time came around, and I’d be buying things for other people. The new Apple TV is not something I want or need, so I’m good there. The iPad Pro? Definitely not for me. And, while I gave the Apple Watch a real try, I didn’t keep it and those new bands have no place in my life.
But then the iPhone 6s presentation began and Apple got right to the good stuff. It was just a handful of seconds into the announcement of 3D Touch that I realized my entire outlook on the future had changed, and I knew that, even if Apple didn’t announce anything else awesome about this phone (which they did, by way of that 12MP camera on the back), I wanted to adopt 3D Touch into my every day life.
I don’t fall for Apple’s marketing initiatives, outside of the simple, if not artistic, ads that just show off the product or what the device can do, and when Apple’s on stage hyping their stuff I’ve got the anti-Apple reality distortion field going full blast. But when it comes to 3D Touch, I’m sold, and I’m more than willing to admit that Apple sold it to me, full stop.
I wasn’t a huge fan of Force Touch (still an awful name, by the way) on the Apple Watch, and while it took me some getting used to on the MacBook, and I can say that it’s a neat feature in some regards, it’s not anything I was ready to jump on board with when compared to the way the MacBook Air’s trackpad works right now. So all those rumors that Force Touch was coming to the new iPhones didn’t do anything for me, and I wasn’t looking forward to that at all.
But 3D Touch is different, both on the technological level and in the way that it allows the user to interact with their device, and seeing it in practice made me want it even more. Accessing quick actions right from the icons on my Home screen is going to be awesome, and that’s a feature that I can’t wait to show off.
Apple wants you to think that 3D Touch, and the future of that technology, is the future of multitouch as a whole, and the truth is I believe that wholeheartedly. This company sold the world on multitouch, gave us a ridiculously easy way for us all to use our smartphones (because everyone else was still doing it the old-fashioned way, with a stylus on terrible resistive displays), and now they have a new technology that is going to make things even easier.
Yeah, I’m on board with that, Apple.
If you plan on picking up the iPhone 6s or iPhone 6s Plus, what feature sold you on spending money on the new smartphone?
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