The “Shot on iPhone” ad campaign has been going strong for a bit of time now, and for Apple’s efforts with the marketing the Cupertino-based company recently won a top prize at the Cannes Festival.
Now, a photo that is showcased within the Shot on iPhone marketing has even won its own Cannes award at this year’s festival. This one, the Cannes Lion award in the Gold campaign, was won in the Billboards/Street Poster category, and the photo depicts a friend of Cole Rise standing in the Rocky Mountain National Park. The picture is published with this article, as seen above.
Recently, Apple added videos to its campaign, of which two new videos were just added yesterday, which you can see here.
Apple came away from the Cannes festival with two worthwhile wins, especially for a noteworthy ad campaign.
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