Foursquare is an app that lets its users check into locations all across the globe, and thanks to the foot traffic inherently tied to checking into a place like an Apple Store, the company is attempting to predict just how many new iPhones the company will sell this weekend.
To get this done, Foursquare used the foot traffic data it has compiled, and compared it to Apple’s own data for opening-weekend sales of past iPhones. As a result, Foursquare figured out that an increase in foot traffic that corresponded with the launch of an iPhone tended to go -hand-in-hand, so it used that model to predict Apple’s opening-weekend sales for the iPhone 6s and iPhone 6s Plus, which officially went on sale today.
As far as predictions go, Foursquare says that Apple will probably sell between 13 and 15 million iPhones this weekend.
“Combining Foursquare’s foot traffic data with Apple’s sales data on a graph shows how closely the two are linked. Visit growth is clearly a strong general advance indicator for sales performance of the launch weekend… Based on these early indicators, Foursquare predicts that launch day foot traffic will be about 360% of a typical Friday. This likely means that Apple will sell 13–15 million iPhones this weekend, surpassing all previous records.”
It’s worth noting, as Foursquare does, that its traffic data doesn’t actually incorporate pre-orders, which Apple obviously does when it announces its own numbers.
Apple, for its part, has already suggested that it’s on track to breaking its previous weekend opening sales of 10 million, so an estimation of 13 to 15 million would indeed break that record.
[via 9to5Mac]
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