According to information from today’s earnings call, both the Apple Watch and the Apple TV set new quarterly sales records in Q1 2016.
The Apple Watch saw strong sales particularly in December as people purchased the device during the holiday season. This particular information isn’t surprising given the fact that many third-party retailers offered heavy discounts on the product. Though Apple itself didn’t offer any discounts on the Apple Watch, places like Best Buy cut prices on the device by roughly $100 and others such as Target offered a $100 gift card with the purchase of the device. These discounts likely offered a large boost to Apple Watch sales. Furthermore, Apple also expanded the availability of the Apple Watch to over 48 additional countries prior to the holiday season.
As far as the Apple TV, the device saw its best quarter ever after the Cupertino California-based company launched the fourth-generation version of the device. Along with the launch of the new model, Apple also raised the price to $149 and $199 depending on the capacity and touted features such as access to a full App Store and a touch-based remote control with support for Siri voice control.
One thing to keep in mind here is that Apple doesn’t reveal the sales for these two devices individually. Instead the company opts to lump the two together into an “Other” category which also includes sales of the iPods and Beats headphones. This leaves the exact numbers for the devices unknown. That being said, revenue for the “Other” category increased drastically, jumping more than 40%, from $2.7 billion in Q1 2015 to $4.35 billion in Q1 2016.
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