One of the new additions to Apple iOS 9 That Showed off on stage During the WWDC 2015 keynote was Wallet , a rebranded and refocused Passbook app.
With Wallet, Apple AIMS to rebrand the Passbook app to better Reflect its purpose: To hold a ton of digital cards, Including the credit / debit cards Associated with Apple Pay, and even the newly-supported That rewards cards will be Offered by a variety of retailers. Now, According to a report, Those With rewards cards will come something else: Offers.
As surfaced by 9to5Mac , Apple will let marketers reach out to loyal customers through focused iAds released via the Wallet app, and the prompted Either by location, or through previous purchases, geography, age, gender and other factors determined to via the retailer's own data:
" allow marketers to put Offers customized, dynamic messages Directly into the Wallet that's built into every iPhone - and accessible via Apple Watch. "
These can be triggered marketing pushes by iBeacons as well, so simply walking into a store Where to rewards / loyalty card is stored Within Wallet Could prompt an offer iAd. The report Also Indicates That while Apple's blog post to advertisers is not quite direct, sources familiar With the matter point out That users will have to "manually add an iAd 'Offer' to Wallet."
Wallet is scheduled to launch later in September iOS Along With This Year.
[Via 9to5Mac ]
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