Apple has sights on the TV, based on a variety of rumors over the years, and if a new report is any indication, the company flat-out refuses to give up on the idea.
Amazon and Netflix know what it’s like to produce original TV and film content at this point, with a stable, and growing, library of shows and films. For both providers, this content has proven fruitful in a variety of ways, and so it may not be all that surprising that Apple’s name is now being bandied about in consideration of launching its own original TV content.
According to a report published by a contributor for The Street, Apple is considering producing its own exclusive TV content — and publishing it through iTunes. The contributor has spoken to “members of the Hollywood creative community,” back in 2015, and seems positive that this is at least one area where Apple is considering jumping into the land of TV.
However, the report also indicates that these plans, and the talks necessary to have something like this launched, are still in the early phases, and that nothing has a set date just yet. Moreover, no shows have been commissioned for production, either.
Unsurprisingly, Apple’s oft-rumored cable-like service, where it offers packages of TV channels for a monthly subscription, was brought up as well. The report states that Apple could have something to announce in terms of exclusive TV content by the time September rolls around, and the company unveils the “iPhone 7.”
“The Cupertino-based tech giant began sounding out Hollywood’s creative community late last year, but has yet to sign any agreements, according to two people with knowledge of the overtures. One plan is to have deals in place so Apple can announce exclusive content as part of a cable-like offering in September, when it is expected to unveil its iPhone 7, said one of the people.”
Apple’s plans for a TV service have been rumored for quite some time, to the point where TV executives were more than willing to talk about it, in vague terms, out in the open. The CEO of CBS, in particular, has not been shy about talking about Apple’s presence in the market. However, on December 9, it was reported that Apple had suspended its plans for developing a TV service because it couldn’t get networks on board with its monthly subscription price for the “skinny bundles.”
So, if Apple can’t launch its own TV service, this exclusive content, provided through iTunes, might just be another avenue to go down.
[via The Street]
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