In July, Apple launched a new marketing campaign around “If it’s not an iPhone, it’s not an iPhone.” Those ads would continue into August, showing off different aspects of the phones, including apps and Apple Pay.
Now, Samsung has created their own ad, which includes the line, “Because if it doesn’t look like your phone? It’s not your phone.” It’s not exactly the same line as Apple’s, but the similarities are obvious. And, in the ad, there’s plenty of customization happening on Samsung’s newest smartphones, including the Galaxy S6 and Galaxy S6 edge.
When it comes to customization, there’s no denying that Android has the upper hand in this area, with being able to apply themes right out of the box, change app icons and more. The iPhone’s customization, on a stock device that hasn’t been jailbroken of course, is simply moving app icons around and adding a few folders if you’d like.
With the inclusion of 3D Touch in the upcoming iPhone 6s and iPhone 6s Plus, though, app icons will get a bit more advanced, so that’s at least something to look forward to.
What do you think of Samsung’s latest ad?
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