Apple announced its Q4 2015 earnings on Tuesday, and if you missed them, you probably have little interest in wading through all the reports just to find the good bits. Well, now you don’t have to, because the 10 most important facts you need to know are right here.
1. iPhone sales
Apple sold a total of 48.5 million iPhones last quarter, up from 39 million in the same quarter last year. That’s fewer than Wall Street was anticipating, but it’s still a very good number, and it puts the iPhone on a good track to beat records in the upcoming holiday quarter.
2. iPad sales
Sadly, the same cannot be said about iPad sales, which continue to decline. Just 9.88 million iPads were sold last quarter, making this one of the worst quarters yet for iPad. Apple will be hoping the upcoming iPad Pro, which goes on sale next month, can give its tablet business a boost.
3. Mac sales
Despite fears that the Mac business would decline by as much as 11 percent last quarter, it continues to do very well. Apple sold 5.7 million units — up from 5.5 million during the same quarter last year — thanks mostly to its incredible new MacBook,and in part thanks to IBM, which has bought 30,000 units so far, with 1,900 being added every week.
4. ‘Other’ sales
Apple’s “other” businesses, which include Apple Music, Apple Watch, Apple TV, and iPod, made over $3 billion last quarter. The Cupertino company still won’t tell us exactly how many Apple Watch units it has sold so far, however — and we don’t expect that to change anytime soon.
5. Profit
In total, Apple’s revenue reached $51.5 billion last quarter, which is a 22 percent increase over the same quarter last year — despite a 20 percent decrease in iPad sales. As a result, the company made a net profit of $11.1 billion.
6. Apple’s cash pile
Profits like these mean Apple’s cash pile continues to grow. It now stands at about $206 billion, up from $203 billion last quarter. Apple now has at least twice as much cash in the bank as any of its rivals, including Microsoft and Google.
7. Android users keep switching to iPhone
Apple’s larger iPhones continue to attract Android users to iOS. About 30 percent of those buying an iPhone last quarter were switching from an Android-powered smartphone, and that’s the largest number of switchers Apple has seen so far, Tim Cook says.
8. Apple News is a hit
It’s still early days for Apple News, which was first introduced with iOS 9 back in September — but it’s already off to a promising start. The service now boasts more than 40 million users, and that’s impressive when you consider it is only available in the U.S., the U.K., and Australia so far.
9. Apple Pay is expanding to new markets
Thanks to a partnership with American Express, Apple Pay is expanding its reach in a big way. By the end of this year, the service will be available to American Express customers in Canada and Australia, and in 2016, it will rollout to Spain, Singapore, and Hong Kong.
10. No slowdown in China
Despite reports of falling iPhone sales in China, Apple saw “no sign of a slowdown” there, according to Cook. In fact, revenue grew a whopping 99 percent year-over-year to $12.52 billion, though it did decrease 5 percent compared to last quarter.
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