The wait times at Genius Bars across the globe can be extravagant sometimes, and Apple’s always looking for ways to shorten that time so customer satisfaction can keep those high numbers.
According to a new report published recently by 9to5Mac, that initiative is now expanding to a new repair process that Apple hopes will keep the wait time down at Genius Bars. The report indicates that some physical Apple Retail stores will begin a new repair program that covers the iPhone 6, 6 Plus, 6s and 6s Plus, and will allow the Genius Bar to access a device based on three categories:
If the devices does fall under one of those banners, then the handset can be sent to an off-site repair department. If that does fit the needs, and the customer approves of that, then the Apple Store will be able to offer a 16GB iPhone in its place for the customer to use while their phone is repaired. This is the first time that Apple has offered anything like this, and the program will be available in some select retail sites in the United States, Japan and Europe.
According to the report, the repair process will take up to three to five business days, which would make the loaner program make much more sense.
However, there’s one potential sticking point: According to the report, based on information provided by unnamed Apple Store employees, an automated system will be tasked with determining whether or not an iPhone fits the above parameters for repair, which will effectively take out that specific part of the decision making process from actual employees.
All of this is within a pilot program, at select stores, so it’s possible that it could not take off at all and never see the light of day in the majority of Apple Retail stores. Still, do you think it’s a good idea?
[via 9to5Mac]
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