Late on Monday, Apple decided to launch six new advertisements for the Apple Watch, all of which focus on one specialty of the device, trying to showcase the strength of the wearable in some every day activities.
The first of the batch is entitled “Sprinkle,” and it shows a small family in dire need of another ice cream cone. So the mother uses Apple Pay on the wearable, and, almost magically, another cone with sprinkles and vanilla ice cream appears. The second ad is called “Date,” and it focuses on the ability to receive a text message from the wrist-worn device, including the small vibration that a wearer feels when a message arrives.
The third ad, “Ride,” shows Apple Watch owners asking Siri some directions, while the fourth ad, “Cycle,” shows the power of the Activity app on the Watch, and how it can be used as a tool for exercising. “Train,” the fifth ad, shows off the Apple Watch’s ability to track the heart rate of the wearer. While, finally, the sixth ad, entitled “Sing,” showcases the owner singing into the device and sending those lyrics as a text message.
The ads are all published below.
What do you think of them?
Sprinkle
Date
Ride
Cycle
Train
Sing
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