At the tail-end of January this year, MasterCard revealed a partnership with the PGA Tour, which would see the inclusion of Apple Pay at the major golfing tournament.
Now, MasterCard has announced another partnership that will see the inclusion of Apple Pay at another major sporting event in the United States: The 2015 Major League Baseball All-Star Game, which is taking place in Cincinnati, Ohio over the weekend — leading up to the All-Star Game itself on July 14.
“Nobody wants to be caught in line at concession only to hear the crowd go wild over a play they’ve missed. The ballpark experience is an ideal environment for quick and secure payment options so fans can get through concessions and back to the game quickly,” said Cheryl Guerin, Group Executive, Global Products & Solutions, MasterCard. “We’re thrilled to partner with MLBAM to bring contactless acceptance to the 2015 MLB All-Star Week festivities. Through our longstanding relationship with MLB and MLBAM, we are constantly looking for opportunities to create enhanced fan experiences both in-stadium and online, whether that’s through advanced payment capabilities or delivering surprises to fans.“As quoted above, MasterCard hopes to make sure that All-Star attendees are able to get through the concession stands, merchandise areas and other sections as quickly as possible. More than that, though, MasterCard holders will get a chance at an even bigger bonus, as long as they use the mobile payments solution in certain areas.The first is the T-Mobile All-Star FanFest that is taking place between July 10 and July 14. The other way to get bonuses, which include “All-Star branded premiums, autographed memorabilia to prepaid cards and more,” is to use Apple Pay in the Great American Ballpark between July 12 and July 14. These bonuses are rewarded through the MasterCard “Priceless Surprises” initiative.[via MasterCard]Like this post? Share it!
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