According to the data gathered by IDC, Apple sold around 3.6 million units of the Apple Watch from April to June. The firm estimates that this makes up almost 20 percent of the total wearables shipped during the time period.
In terms of ranking, Apple was just behind FitBit in Q2, 2015, where the latter managed to ship 4.4 million units. The firm also estimates that two of every three “smart wearables” shipped in Q2, 2015 was an Apple Watch.
“Anytime Apple enters a new market, not only does it draw attention to itself, but to the market as a whole,” noted Ramon Llamas, Research Manager for IDC’s Wearables team. “Its participation benefits multiple players and platforms within the wearables ecosystem, and ultimately drives total volumes higher. Apple also forces other vendors – especially those that have been part of this market for multiple quarters – to re-evaluate their products and experiences. Fairly or not, Apple will become the stick against which other wearables are measured, and competing vendors need to stay current or ahead of Apple. Now that Apple is officially a part of the wearables market, everyone will be watching to see what other wearable devices it decides to launch, such as smart glasses or hearables.”
Interestingly, just behind FitBit and Apple is Xiaomi, which sells its ultra cheap Mi Band in China and India. Despite being available in only limited markets, Xiaomi managed to ship 3.1 million units of its fitness wearable. Other players like Garmin and Samsung were far behind the top 3 rankers and shipped less than a million unit in the previous quarter.
With the retail availability of the Apple Watch now expanding to stores like Best Buy and the watch itself going on sale across more markets, it is likely that Apple will easily be able to ship nearly 5 million units of its smartwatch in Q3, 2015.
[Via IDC]
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