Apple still hasn’t announced Music pricing for international markets yet, but information found in the latest iOS 8.4 beta confirms the service will cost £9.99/€9.99 in Europe — putting it on par with Spotify and other rival services.
That’s for an individual subscription, of course; those who want the Family plan — which allows for up to six members to listen simultaneously, and have their own Music accounts — will pay £14.99/€14.99 per month.
This might sound like a premium for European customers, given that direct conversion of U.S. prices works out at around £6.35/€8.86 at today’s exchange rate. But it’s worth noting that the U.S. price does not include sales tax, which varies by state, while the European ones do.As noted by 9to5Mac:
If Apple applies the €9.99 pricing across the Eurozone, and showed pre-tax costing the way it does in the USA, costs for individual subscriptions in a sprinkling of European countries would look like this:
- Luxembourg: €8.54 ($9.61)
- UK: £8.32 ($13.10)
- Germany: €8.39 ($9.45)
- Hungary: €7.87 ($8.86)
But either way, at £9.99/€9.99, Apple Music costs the same as Spotify, Deezer, Google Play Music, and others in the U.K. and Europe — and offers more for the money. So European customers will likely be more than happy to see those prices.
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