Eddy Cue, SVP of Internet software and Services at Apple, has talked about Apple Music subscription numbers and revealed that Apple is working on reducing the roaming charges in an interview with Standard UK.
With the three-month trial period of Apple Music ending yesterday, many analysts and Apple lovers are interested in knowing how many users ended up paying for Apple’s streaming music service. However, since the interview occurred before the new iPhones were even unveiled by Apple and the free Apple Music trial period ending, there is no mention of how many people ended up subscribing to the service.
Nonetheless, Cue reveals in the interview that he is not worried about the subscription base of Apple Music falling after the trial period ends. Instead, he says that Apple is focused on the long term future of Apple Music.
“Ultimately, you never know until it happens,” he reasons. “But we’re pleased with the number of people who have tried. Everybody gets fixated on the short term but we’re in this for the long haul.”
When asked about the ability to delete apps on the iPhone, Cue said that a lot of the apps can’t be deleted because “they’re embedded into the operating system.”
He also mentions that while listening to customer feedback is important, Apple would never end up doing any new features like 3D Touch and Live Photos if they only listened to consumer feedback.
Towards the end of the interview, Cue also mentions in passing about the insanely high roaming charges. He further reveals that Apple is working on fixing this problem and that the company has made a little bit of progress, but since a lot of people need to be convinced for this, it is taking the company a long .
He taps his phone and makes an offhand comment about “trying not to get roaming charges” while in London which, I note, proves how insanely expensive phone calls and data can be abroad. “It’s sad, it’s another problem,” says Cue. “We’re trying to fix it and we’re making a little bit of progress but you’ve got to convince a lot of people.”
Apple is already working on trying to make roaming charges cheaper. The company introduced a new Apple SIM when it launched the iPad Air 2 and iPad mini 3 last year.
[Via Standard]
No comments:
Post a Comment