Bundles that put together internet, phone and TV packages aren’t always what customers are looking for, so Time Warner Cable is working on a plan that could see its internet-only subscribers getting their TV fix in a different way.
Right now, Time Warner Cable is putting forth a trial run that will see some of its internet-only customers opt-in for TV channels, or packages of channels, at a select price per month. Instead of paying the full price for an entire TV deal, which includes hundreds of channels some customers might not watch, this method is meant to give the customer only the channels they want.
According to TWC’s Alix Cottrell, the Vice President for Programming and Content, this trial run is being held only in New York City for now, as the company looks to see if the option is “really easy and straightforward,” before the company plans on rolling it out to other markets. For those that are selected into the trial, they’ll earn themselves a Roku 3 set-top box, and be able to select individual channels, or opt for “skinny” bundles that may include a variety of channels that are similar in scope.
Those in the trial will be able to select up to 300 channels, and some services will be missing, including pay-per-view movies, rentals and DVR functions.
The trial will officially get started on Monday, November 9, and that’s when prices will be finalized and announced. On top of that, Cattrell said that TWC is hard at work on other apps for different platforms, which means it’s possible that Apple TV owners in the future could gain access to this as well.
It’s certainly an interesting move from one of the largest companies in the United States when it comes to internet and/or television, and one that’s similar to the idea of Apple’s streaming television deal that’s rumored to be still in the works.
What do you think of Time Warner Cable’s idea? If you cut the cord, would this be a way you’d consider going back to get your TV content?
[via Engadget]
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