The 18-karat gold Apple Watch Edition just isn’t flashy enough for some stars, it seems. Rapper Ludacris used the Teen Choice Awards on Sunday night to flaunt a custom model that has diamonds encrusted around its display.
Apple provided a number of starts with Apple Watch Editions ahead of the smartwatch’s launch earlier this year, but it appears Ludacris didn’t get one. Instead, he had one customized by his “personal jewelers,” Icebox in Atlanta, Georgia, according to a post on Instagram.
Icebox claims to be offering the world’s first diamond-encrusted Apple Watch in both 38mm and 42mm sizes, and prices range from $4,000 to $12,500, depending on the size and quantity of the diamonds.
That makes Ludacris’ Apple Watch cheaper than a standard Apple Watch Edition, but it seems Icebox is using stainless steel models rather than gold ones.
[via 9to5Mac]
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