The new Apple TV is a big change from its predecessors, and, as such, Apple wants to focus on all the new things in their latest ads.
On November 17, Apple officially uploaded five new ads focused on the Apple TV’s and its new abilities. Specifically, the majority of the new spots are focused on playing games on the new set-top box. That includes titles like Crossy Road, Asphalt 8, and Disney Infinity 3.0.
The ads for the apps focus on HBO GO and Netflix.
The ads are short, all of them clocking in at just 16 seconds, but they generally get the point across. The glimpse at the new user interface after the main part of the ad is a nice addition, letting people see what they’ll be interacting with as they find games and apps to use.
Here are the ads for the games:
What do you think of the new ads?
[via Apple YouTube]
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