New data from a survey compiled by Consumer Intelligence Research Partners reveals that US iPad sales are weighted in favor of the iPad mini, even over the more recently released iPad Pro.
The data goes on to show that though the iPad Air 2 remains the best-selling individual iPad model during its period, both Air generations consisted of just 40% of overall units sold. The iPad mini segment is the lineup that helped the Cupertino California company make a major leap forward year-over-year from 32% to 47%.
Apple’s iPad Mini 2 (which was released in 2013) was the most popular Mini model that was sold followed by last year’s Mini 4. In comparison, the Mini 2 took home just a fraction of sales, presumably because the product was more or less the Mini 2 with the addition of Touch ID and a gold color option.
Though Apple started selling the iPad Pro just a few month ago, the data reveals that this iteration of the iPad lineup is of to a “meaningful” 12% start. The CIRP data is suggesting that the lineup has started off even though the cheapest model starts at $799 (that’s even before you count any accessories such as an iPad Pro case, the Apple Pencil, or a Smart Keyboard). It should be noted that all of the data aggregated is from 500 US shoppers who bought Apple devices between the months of October and December.
As a whole, for those of you who didn’t know, iPad sales have been on a decline for several quarters at this point. The exact reasoning behind the decline remains unknown but many are attributing the decline on the rise of “phablets” which is a nickname given to a large smartphones, such as the iPhone 6 Plus and the iPhone 6s Plus. These smartphones are usually big enough to help tackle duties such as reading and watching videos, both of which are scenarios where consumers have preferred using larger screens, while still serving as a smartphone. Other speculation points towards people just looking to save money and purchasing a smartphone and a laptop, foregoing costs of PCs and tablets due to their situational uses. PCs can only be used typically at one location where as tablets offered limited functionality while lacking features like a built-in keyboard and a user-accessible file system. By purchasing a laptop, users in many cases can cut out the need for a PC and/or a tablet.
How do your thoughts/preferences align with the data? Are you an iPad owner? If so, which is your personal favorite iteration of the lineup? Share your thoughts below!
[Via AppleInsider]
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