On August 6, Jimmy Iovine opened up about Apple Music, the impact that Taylor Swift had on the streaming music service and more in an interview.
Now, for WIRED and the newest cover story for the publication, Iovine sat down with Dr. Dre, prolific artist and co-founder of Beats, to chat not just about Apple Music, but also the pair’s “Jimmy Iovine and Andre Young Academy for Arts” program at the University of Southern California, and more. The interview covers quite a bit of the history between the two as well, for those that want another look.
As for the program at USC, Iovine states that there’s an appreciation of music that’s taking a noticeable dive in kids these days, and that the program is meant to rejuvenate the love for music that he used to see growing up. He says that at some point in the past, there was a time when anyone between the age of 15 and 25 would have picked music as an incredibly part of their lives, but that isn’t really the case anymore.
“The school aims to create a new generation of creative executives by assembling a faculty drawn from the schools of art, business, and engineering in an ambitious new curriculum. This, Iovine says, will be his true legacy, a pipeline of professionals, equally at home in the worlds of tech and culture, who can steer the music industry through whatever displacements lie ahead. “If the school doesn’t work, to me the whole thing failed,” Iovine says. “Because then you’ve got to pray for freaks, and that’s no way to run a business.“
The full interview is available through the source link below.
[via WIRED]
James "Jimmy" Iovine (born March 11, 1953) and Andre 'Dr. Dre' Romelle Young (born February 18, 1965), both modern day slave masters who for fame and profit exploit depressed, angry teens and men who were victims of early childhood abuse and neglect.
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