Word on the street right now is that Apple will unveil a new Apple TV set-top box on September 9, along with new iPhones and new iPads.
And, earlier on August 13, an analyst’s report suggested that date, September 9, will indeed see the new Apple TV showcased on stage, with plenty of new, noteworthy features — like Siri integration, an App Store and a new remote. However, that same analyst’s report also suggested that Apple’s TV streaming service, a rumor that just won’t go away, probably won’t make an appearance.
Now, Bloomberg is chiming in, saying that while Apple did originally have plans to launch its streaming service sometime by the end of 2015, that’s no longer the case and has decided to delay the launch into 2016. The report goes further into detail, suggesting that Apple’s talks with major companies like 21st Century Fox and CBS are still going in the right direction for deals to be made, but they’re just progressing slowly.
On top of that, Apple is worried that it doesn’t have the network in place just yet to make the experience good enough for the consumer.
“Apple has encountered problems creating a computer network that will ensure a fast, glitch-free viewing experience throughout the U.S. Such a network requires storing popular shows close to viewers, so each time a customer in New York for example wants to see local baseball game or the evening news, the shows don’t have to be streamed all the way from one of Apple’s four data centers in California, Nevada, North Carolina and Oregon.“
However, a new set-top box is still on the way, and it should be unveiled at this September’s event.
The report indicates that Apple is aiming to have special, tuned packages with only some channels within those packages for around $40 per month. Networks, on the other hand, are not jumping on board with that price, though. It will be interesting to see how the streaming service pans out, if it ever does, next year.
[via Bloomberg]
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