Apple Watch sales may be off to a slow start (if you believe the reports), but one analyst believes that the device has a very promising future. Gene Munster of Piper Jaffray notes that Apple Watch adoption will take time, but insists 2017 will be its “breakout year.”
“We believe the Watch has been disappointing for some investors, but in-line with our expectations for a slow start,” Munster said in a note to investors. He blames this on the lack of Apple Watch availability in retail stores before June, and short supplies.
Munster adds that he’s “surprised at the level of concern around the long-term opportunity for the Watch,” and says its “breakout year” will come in 2017, when Piper Jaffray expects Apple to sell around 40 million units, accounting for around 9 percent of Apple’s total revenue.
Munster believes that the upcoming watchOS 2 update, which adds support for native Watch apps, will drive adoption of the device.
We still don’t know how well the Apple Watch has been doing since it made its debut back in April. The only sales figures we’ve seen so far have stemmed from mostly questionable reports based on surveys. But Apple should shed more light on the device’s initial success during its quarterly earnings call tomorrow.
[via 9to5Mac]
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