In mid-July, Apple officially launched a brand new marketing campaign entitled “If it’s not an iPhone, it’s not an iPhone.” It added to that campaign with another ad that showcased the apps on Apple’s smartphone.
Now, Apple has added another video to the mix, this time focusing on the iPhone’s power in the “photo & video” market. This would fall in line with Apple’s similar ad campaign, “Shot on iPhone 6,” especially since the company recently started adding videos to the mix, but similarities never hurt anyone.
The layout of the ad is a bit different, too, with the focus being on several different iPhones lined up next to one another to display a larger image. They showcase individual photos, as well as videos, while the phones slide around.
What do you think of Apple’s new ad?
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