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Apple.com redesigned; integrates online store with main website

Redesigned Apple website
Apple has rolled out a major change to its website. It has integrated its online store with its website.
As you can see in the screenshot above, you no longer have a link to “store.apple.com”, but instead you can now buy the products right from the individual product pages.
So when you click the “Buy Now” button, you won’t be redirected to be taken to the landing page of the product on “store.apple.com”. You will instead be taken to a web page where you can select the model and buy the product. This should improve the buying experience.
The menu on individual product pages has also been updated. So, for example, the iPhone product page now has links to iPhone 6, iPhone 5s, iPhone 5c, Accessories and Compare. With the integration, you will now have to go to individual product pages to buy accessories for the product.
Apple hasn’t made any major changes to the main website, you still have direct links to Mac, iPad, iPhone, Watch, Music and Support. You now also have a link to the universal shopping bag, which displays the items in the shopping bag, and provides quick links to your favorites, previous orders, and account.
Apple.com redesigned - iPad product page
Apple has issued the following statement to TechCrunch about the redesgined Apple.com:
We redesigned Apple.com knowing that our customers want to explore, research and shop in one place. The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.
One of the major issues with the previous setup was that Apple used to take a downtime on “store.apple.com” when it had to release a major product. It remains to be seen if the next product launch will still need a downtime on Apple’s website. It would be a major improvement if Apple can avoid the downtime.
What do you think of the new changes on Apple’s website?
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