Eddy Cue, Apple’s senior vice president of Internet Software and Services, says the Cupertino company is “thrilled” as Apple Music secures more than 11 million subscribers. The service made its debut just over one month ago, and it’s already off to a promising start.
“We’re thrilled with the numbers so far,” Cue said in an interview with USA Today, adding that 2 million of those have chosen to subscribe to Apple Music’s $14.99 a month family plan for six people — one of the service’s big advantages over rivals like Spotify — once their free trial ends.
A June report claimed Apple’s goal was to attract around 100 million users to Music, which would eclipse Spotify’s 75 million active users. Only 15 million of those are paid subscribers, however, so it should take Apple Music too long to surpass that figure if its momentum continues.
Cue added that Apple is “releasing updates as fast as we can” to fix bugs and other issues in Apple Music — like tracks disappearing from playlists and others being mislabeled — some of which have led to criticism of the service in recent weeks.
Jimmy Iovine, co-founder of Beats, also talks about some of the challenges Apple is facing with Apple Music alongside in the same USA Today interview, so it’s well worth a read if you’re interested in the company’s future plans for the service.
[via MacRumors]
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