The Apple Watch has an ability to tell the wearer the time, but the real focus of the wearable is all of the other features baked in.
It’s not a secret that one of the main selling points of the smartwatch is its fitness-oriented features, which, according to Apple’s chief of fitness, Jay Blahnik, the one reason why Apple’s wearable stands out isn’t so much because it has those features by default, but because of the “valuable data” the Watch provides:
“Other activity trackers focus on just one thing: steps or calories. That offers a certain level of simplicity, which is very attractive, but it’s also misleading. Tell me that you’ve burned more calories during the day, and I’m going to immediately ask, “How and when did you burn them?” The Watch tracks three things: movement, standing time, and minutes of exercise. It’s about more than quantity. As I like to say, it gives you three ways to win. And it does so in a visual way.“
The future of the Apple Watch is pretty bright, especially with watchOS 2 right around the corner and the support of third-party apps on the device, and Blahnik says that feature will boost the Watch’s strengths even further:
“We have the ability to bring in metrics from lots of different devices. We see more and more people buying scales to lose weight. But that same scale could work for a cyclist to get her ready for race day. Someone may be able to create a great app for that scale or a great app for the PowerTap on your bike. There’s a huge appetite from consumers to get more measurement from more devices.“
The rest of the interview featuring Blahnik with Outside Online is available through the source link below. Recently, Apple Music’s executive, Jimmy Iovine, sat down with two separate publications to talk about Apple Music as a whole, as well as the importance of human curation.
[via iMore; Outside Online]
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